Unless you have been living on the planet Jupiter for the last several years, you have likely heard of the website MySpace. This site is another one of the social networking sites such as Facebook and LinkedIn. The object of these sites is to allow people to interact with each other online. While these sites can sometimes look like a high school reunion on steroids, they are also a great place to get the word out about your business. However, there are a few things you should avoid doing if you want your MySpace marketing plan to work:
- Do NOT sell! This is a huge mistake that many people make when they begin marketing on social networking sites. Remember that you are there to socialize, not blatantly market your business. You need to be more stealth about how you market your business, so do not start sending your website link out to all of your friends or you risk making them very uncomfortable.
- Do NOT put a bunch of info about your business on your page: Again, it is fine to have a little blurb about what you do, but do not make your MySpace page all about your business. Remember these are your friends and acquaintances so do not try to make them into customers immediately.
- Talk! This might seem like a silly tip, but do not just sign up for an account and never participate. People are there to network WITH you. Do not just go there and read. Be active, make comments, be friendly, build rapport. These are things that will help you in your business long term. Remember this is about NETWORKING. You cannot network if you will not talk and participate. People want to know about who you are and then you can explain what you DO.
